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About Babies"R"Us and our Beliefs - 'For every moment, every day'



“Sometimes the smallest things in life, take up the most room in your heart” - Winnie the Pooh

With all the warmth of a familiar face, Babies R Us is back and we’ve reimagined baby care with you in mind. Drawing on our rich history and experience with babies and kids, we’ve assembled a crack team of fun and development experts to offer you a brand-new experience.

From pregnancy, through to birth and parenting, we’ve got you covered. For babies and everything that comes along with them: the highs, the lows, the good, the bad and the…downright confusing; we’re here.

As you walk the path of being a parent, care-giver or favourite person to your tiny humans, we are thrilled to be alongside you enriching every day with play, tenderness and love. We’ve chosen so carefully, all the things we think you and your little one will adore. With new styles added daily, we know you will be taken with our selection of leading brands and premium products from all around the world.

Now offering a refreshed focus on guidance and support for new parents, we’d like to be more than just your go-to baby store, but an invaluable resource and trusted friend. We’ve made meaningful, affiliate partnerships with like-minded businesses, such as Bounty Parents, and not for profit organisations, like Kidsafe Victoria, to be able to provide you with the best products and information available.

From the first moment you arrive at our online store, or step into one of our new look physical stores (coming soon), it will be our pleasure to take care of you and your little loves. Come and join us for an extraordinary way to shop.

The nights are long, but the years are short. So, here’s to enjoying every moment of every day with ‘Us’: the renewed and refreshed Babies R Us.