Flat Comfort Bear is the revisiting of a timeless design from our archives to honor 30 years of Playgro. Then, as it is now, Flat Comfort Bear was created with the most important purpose in mind; to soothe baby, provide comfort and instill a sense of security and wellbeing. The flat shape allows baby to engage with the bear during sleep times, making it easier to cuddle, touch or hold. Featuring gentle glow in the dark velour ears and belly to provide visual reassurance with a plush snuggly body for tactile comfort. With a kind and friendly face, Flat Comfort Bear is certain to become a favourite for a new generation of little ones with a touch of nostalgia for parents. Beautifully packaged in a gift box it's the perfect way to welcome baby to the world.